Be brief to engage
Translated from the French original.
A few days ago I was listening to a podcast by one Elizabeth HUNT. She too likes things that get straight to the point. Her podcast is called "Say it in Five".
If you have five minutes, take the time to listen to it.
If not, let me give you the essence here.
In person as at a distance, if you want participants to listen, be brief.
Have them work in advance, prepare a recommendation, choose your story — and perhaps you will avoid hearing the line Elizabeth HUNT quotes, and which I have heard myself:
I asked you for the time, not for a description of how the watch was made.
The next time you speak up, picture the SPM that will get you what you came for.
SPM = Smallest Possible Message
